5 Quick Social Media Tips

I was on a lunch panel at the recent Social Media for Healthcare Communicators summit at the Mayo Clinic. The concept was 30 ideas in 30 minutes and we went rapid fire with a panel that included Lee Aase, Shel Holtz, Heather Harper of Edelman and more. I thought I would post my top 5 tips here for you as an addition to the slide show I posted teh otehr day!
1. Engage all teams and filter concerns and suggestions prior to starting your Social Media efforts. This will reduce push back and allow you to think more strategically about how Social Media can be put to use for your organization.
2. Focus on 1 or 2 channels at first, just on those you will be able to pay attention to. Don’t open a store if you aren’t going to be open for business!
3. Share the wealth; show your support for other like organizations (even your competitor) to build trust and respect as a true industry leader. This also gives you credibility with clients/customers/patients and shows you are not using these channels for sales and pr alone.
4. Engage outside help; don’t feel like you have to be the lone ranger in Social Media for your organization. Engage people who are natural to the medium such as volunteers, receptionists etc to handle day to day basic communication. This frees you up to do the creative strategy to use the channels to reach your desired goals.
5. THINK MOBILE! Mobile is the natural evolution of the personal computer; as you begin to embark on social media, include researching and incorporating mobile so that you are ahead of the curve! (shameless plug www.mobilematters.org can help!

#MayoRagan09 conference

I have just had an amazing two days hanging out with healthcare communicators at the Mayo Clinic in Scottsdale. I was so honored to be asked to speak at this conference on how I have used Social Media at Operation Smile. I have learned a ton and met some really great folks . Shout out to the awesome Lee Aase and Shel Holtz who I was lucky enough to share a panel with. Great stuff guys!

I was excited to get a few laughs and tweets about the presentation, here is a copy of my slide show: