So Much Awesomesauce!

Man the last month or two has been awesome. The roller coaster of life is indeed fun, even if we’re screaming through the loop-d-loops! I went to SXSW (hopefully I’ll have an actual post on that soon)–I spoke at a few rad things and I am inspired every day by the work I’m doing at UNICEF USA and the people I get to do it with. I wanted to shamelessly plug a couple of cool videos, well the folks video-ing were cool I’m just a big dork. This first is short and sweet the second is a bit long and frankly i was a might nervous but we got through thanks to the rad Dave B Thomas.

I’m also ruminating an a long diatribe about social media as communications evolution not revolution—if you’ve chatted me up at a conference or in the hallway you’ve likely heard me rambling on via my imaginary soap box on this subject. Working on that soon too.

OH and I’ve been painting — updating Facebook.com/LuckyGirlArt with the latest stuff soon (do you LIKE me?).

Whew–so much awesome, so little time! Thanks for stopping in and clicky clicky for more rambling socia media and artistic radness.

 

I was on on New Marketing TV, Check it out:

My Marketing Nugget from SXSW 2011


Me-Blogged by PSFK

I was surprised and excited today when the awesome guys over at PSFK blogged my responses to a Q&A we did in preparation for the event at SxSW Saturday. Here is the full post, thanks guys!

 

unicef-renee hamilton-global issues

For our upcoming PSFK SALON at SXSW this year, we’ve invited Renee Alexander to discuss the future of mobile marketing. Renee is Social Media Manager at UNICEF USA. Here are a few questions we asked her in preparation for the event.

What is the most exciting challenge that UNICEF USA is addressing right now?

Challenges are exciting aren’t they? From my perspective it is rejuvenating the brand. Making this historic, venerable organization relevant to the next generation of donor and supporter. This is not to say making it “cool” or “hip” or in-authentic, but the challenge is in introducing or re-introducing the magnitude of what we do and how people can plug in.

Are there any other projects that are currently inspiring your work?

We’re inspired by projects both in and outside of the non-profit world that inspire action and are actually led by the supporters. The social web has spawned a new breed of grassroots activism that has allowed deeper connections to  causes and brands while making taking action and making change easier.

What emerging trend, idea, or technology are your excited to see develop in the future?

Of course mobile is exciting. It’s the always on and always on you connector. Being able to share content, get feedback and inspire people wherever they are is exciting. What’s incredible about mobile is that it has implications across business segments here from fundraising and development which heretofore we have seen with SMS text to give campaigns to in the field projects such as mobile tags on field tents with vital information. We know that even in some of the most destitute developing countries, many families and even children have mobile phones. Imagine the education and community development potential there!

What has been the impact of social media on UNICEF USA’s work?

Beyond communicating information on UNICEF USA’s work in the field, social has really been a prime touch point for younger donors and supporters. To date the use of social has been more management and engagement, in the coming year it’s about pushing the envelope, being strategic and adding  real fundraising goals into the mix.

Be Bold & Wear One Glove


I have officially jumped on the Michael Jackson bandwagon. Additionally I have sealed my fate as a Non-Profit Technology geek. I had a pretty strong opinion about Michael Jackson, was pretty convinced at the very least he had been “indecent” with young people. But watching the memorial today I couldn’t help but be moved by the work he had done to help, heal and inspire the world. Literally and lyrically to Heal The World.

It’s not my fault I watched the memorial-I had no intention to do so but even Mashable was intoxicated by the Michael Jackson moonwalk all over the web.

So in true 2.0 fashion I watch a live feed, while tweeting and doin a bit of work. My little 17″ screen fully supporting 4 fully functional windows of social media wonderment (including the project I was working on; I was working i promise.)

So as I am watching Brooke Shields comes on and says a very moving and illuminating piece. I can’t help but feel sorry for the type of life they both led as child stars. I also can’t help but be a little jealous of how good she looks and remember how badly I wanted bushy eyebrows and Calvin Klein jeans way back when, but I digress. She ends her beautiful speech about MJ with a passage from The Little Prince (one of my fav’s) and the insight that Micheal’s favorite song was not one of his stellar classics but rather the song SMILE originally penned by Charlie Chaplin and re worked millions of times in a million different movies and commercials.

Well….that made my brain switch immediately into marketer mode. After all, I help create smiles for a living. My daily mission is to inspire people to help Operation Smile perform free surgeries to children around the world. What a perfect tie in to our campaign to raise smiles through Twitter, and an amazing way to honor Michael Jackson. And as my wheels start turning, Jermain comes out with a tear laced rendition of the song. A perfect backdrop to my just crafted Tweet “Honor #MJ by helping a child smile www.140smiles.org”. The rest of the ceremony continued to unfold opportunities to help our mission with “We are the World” and “Heal the World” sung while a sea of children graced the stage.

Now, some in the office thought this was in bad taste. Maybe, but my intentions were truly to honor Michael Jackson and to truly help children smile, something I really believe he would love. And why not offer a real time opportunity for those tweeting and Facebook-ing about his life and contributions to help in a real, tangible way. We increased traffic to our sites and I have only received positive responses and tweets in response to my efforts.

So this is a brings me to re-iterating some of my favorite Social Media lessons:

-PAY ATTENTION; opportunity abounds, especially through Twitter so keep up with whats going on, pay attention to what people are saying and how it can effect or be effected by you

-BE FEARLESS; Things go away as quickly as they come with Social Media, so don’t be afraid to test something or try something. If it was a bad idea, it will be quickly forgotten and is easily replaced by a good one.

-Have a POV; I was only able to tweet because we have a relevant and easily expressed story and happen to have a Twitter campaign to direct folks to. So it may behoove you to think of your point of view, your hook or engagement piece.
-Is it a story about your brand?
-Is it a special landing page that shows how cool your product or org.is?
-Is it something people can relate to and dissect quickly.?
-Do you have a fast and easy way for folks to give/buy?

Social Media moves fast-those folks who penned “Get it while it’s Hot” had NO IDEA!So be prepared, be bold and most importantly BE THERE!