When crafting your always on social strategy or any campaigns geared toward acquisition and cultivation…think like Sly and the Family Stone and give them a reason to THANK YOU!

1. Understand your target audience’s WANTS and NEEDS

2. Identify how your brand, service, organization can help contribute to their WANTS and NEEDS

3. Create content and engagements that are RELEVANT and USEFUL to them

Anyone can give away a million dollars and get a ton of quick friends fans and followers…but what authentic and meaningful things can YOU do that will create long-term relationships and show that you appreciate your audience for just bein themselves?

Sly says it better than me: