I woke up this morning to a wonderful study in my in-box. VITRUE has released a report on Facebook post effectiveness for the CPG and QSR sectors. Having made the switch from the non-profit to the corporate sector this year, it has been fun testing and learning the most effective methods for communicating with our target audience in the social space.
Luckily, the report supports the best practices we present to our clients. While most of it seems like common sense to us “expert” social media types it’s refreshing to have data to support it. Clients love a good third-party graph to make them feel better about the mysterious world of social.
While this report is great for understanding scheduling posts it doesn’t quite get into the content. So we know WHEN to post but do you know WHAT to post. And furthermore WHO should be posting and what is the tone and voice that the post should have?
Wow, down to the last sip of coffee and we have more questions than when we began.
I have a fantastic formula that we use to help make sure brands are avoiding marketing speak and providing content that is engaging and interactive for their online guests and consumers. Furthermore we work with each of our clients to experience the kind of paradigm shift that us Non-Profit types went through over 2 years ago.
That is the shift from talking TO our audience to talking WITH our audience. This requires a lot of hard and uncomfortable work. It requires us to loosen our brand stringency, to be open to talking about topics important to our consumer but not necessarily on brand. I can’t wait for a report to come out that shows effectiveness of Facebook post content….perhaps I’ll start one myself using my clients as the case-study.
I’ll be posting our formula for success in social communications very soon, in the meantime click below to check out this latest report and enjoy your morning!